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Erica Jene LaViolette
• Graphic Design
• Communications
• Photography
• ILLUSTRATION
• Branding
EXPERIENCE
Graphic Design and Communications
Ohio Valley Creative Energy (OVCE) | 2020-Current | Louisville, KY
OCVE Leadership Stewards
Engaging the community in sustainable arts and energy — Graphic design, marketing communications, social media, photography, event planning and fundraising
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Production Artist
Humana—The Hive | 2019 | Louisville, KY
Production Department
Collaborate with AE’s and marketing partners with technical proficiency in print production to prepare final artwork in agency setting — Use agile processes, creative sprints, quality control and graphic design principles for Humana’s Care Delivery Organization (CDO) — Print and digital collateral for the senior-based healthcare market
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Graphic Designer II
McKesson (LABSCO acquisition) | 2016 – 2018 | Louisville, KY
McKesson Medical Surgical Marketing Communications (Remote)
Design and develop compelling, creative marketing collateral for all customer segments, MarCom managers and marketing leads — Ensure all collateral is aligned to corporate or program-specific branding and meets necessary deadlines and budget requirements — Work with vendors and review proofs — Support internal communications and campaigns, through the development of signage, presentations, brochures and collateral — Support for HR communications, events, initiatives, programs and corporate brand development — Travel to headquarters in Richmond, VA for marketing sessions and trainings
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Marketing Communications Leader
LABSCO | 2014 – 2016 | Louisville, KY
LABSCO Integrated Marketing Communications (IMC)
Collaborate with IMC Group Manager, Sales Directors and Reps, Director of Marketing, VP of Lab Intelligence, VP of Operations, VP of Marketing and Category Management and EVP of Marketing and Corporate Development to create branding standards, build brand recognition and develop company look and feel for best-in-class diagnostics
Lead team in mission statement development — Design new company website — Create and design sales force tools and marketing collateral aligning with strategic goals in a value-based lab market for hospitals and physician offices — Published advertising in CAP Today and MLO — Editing and quality control for internal and external communications for HR and marketing departments — Travel and assist with national sales meetings
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Graphic Designer | Communication Coordinator
ResCare | 2009 – 2014 | Louisville, KY
Art Direction and Graphic Design
Develop SOP and Marketing Assistance Program (MAP) to streamline efficiencies and process improvement — Manage recruitment branding, collateral and social media projects with Careerbuilder — Interview and manage interns and freelancers — Create collateral templates for production — Edit, proof, review and art direct team of six on print materials and company newsletter — Create and give internal graphic design seminar — Manage server and art library — Design marketing campaign collateral for Human Resources, Communications, National Field Offices, Government Relations, Directors, Vice Presidents and Chief Communication Officer
Branding
Lead development and design for: graphic standards, logo creation and guidelines, company re-structure branding and HR employment branding — Roll new acquisitions into new branding
Communication and PR
Team coordination PR for Government Relations, Community Service Committee, national operations and special events — Event planning and photography for Special Olympics and community service projects — Write, proof and edit all communications per AP standards, including intranet articles and press releases — Manage and review user contribution pages on the intranet — Assist in new vendor selection and Print On Demand management — Assist Chief Communication Officer with crisis communication and reporting
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Graphics Adjunct Instructor
Daymar College | 2011 – 2012 | Louisville, KY
Daymar College Graphic Design Advisory Committee — Create lesson plans and teach graphic design principles with Adobe Creative Suite — Assign and grade projects with constructive feedback
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Graphic Designer | Web Content Manager
Nanz and Kraft Florist | 2008 – 2009 | Louisville, KY
Management of nanzandkraft.com — Copywrite merchandise descriptions — Digital product photography — Manage Helping Hands and Lucky Stems programs — Design emailers and web banners — Design floral arrangements and product baskets — Customer service sales
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Junior Art Director 2005-2008 | Production Artist 2001-2005
TMP Worldwide Advertising & Communications/Monster Worldwide Inc. | Louisville, KY
Collaborate nationally with creative directors, copywriters, traffic managers and account executives for recruitment campaign development and print/web collateral in an agency environment — Special client team leader for high profile clients — Establish training guidelines and train new hires — Wrote and implemented production department SOP — Internal support teams: beta testing, new artwork and disaster relief planning
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Graphic Design Internship
St. Norbert Office of Communications Marketing Services | 2001 | DePere, WI
Work with Marketing Director on promotional materials for services and events
SOFTWARE
Adobe CC: InDesign, Illustrator, Photoshop | Quark Express | Microsoft Office
TRAINING
Adobe Premier Pro – 2017
HTML5/CSS – 2017
EDUCATION
St. Norbert College
1997–2001 | Bachelor of Arts | Cum Laude
Major: Advertising, Graphic Design and Photography | Minor: Spanish
HONORS
• Kentucky Colonel
• Daymar College Graphic Design Advisory Committee
• Louisville Visual Arts Association Art Exhibition
• National Association of Photoshop Professionals (NAPP)
• St. Norbert Solo Senior Art Show
• St. Norbert College Dean’s List – All Semesters
• SNC Juried Student Art Show – Honorable Mention
• JFK Scholarship and National Honor Society Scholarship
• Milwaukee Institute of Art and Design (MIAD) Art Program Honoree
COMMUNITY
• Samovar Dance Company Principle Dancer and Teacher
• Dance Therapeutics Certification
• Reiki Master Practitioner
• Yoga Instructor
• Volunteer: Habitat for Humanity, Special Olympics Truck and Plane Pull, Louisville Grows, Reiki Program at Hosparus
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